simplicity (vol. I)

EFFECTIVE BRANDING | simplicity

Before you hit the Pinterest boards, search engines, and creative market shops, try keeping these fundamental elements in mind for your business’s logo.

1.     Simplicity

   The simpler the logo, the more confident the brand. Logos with too many elements or colors feel overwhelming and confusing to customers. More so, logos with bright colors, multiple extravagant fonts, and little or no negative space communicate “cheap” to consumers. Keep your visual brand simple and be strategic in your design.